Learn with Peppa Pig Brand Development

This was a really exciting opportunity to work with the team at Hasbro & Penguin to create a new global brand extension that builds on Peppa Pig’s alignment with learning. Working with early years specialists to create the program’s learning framework we developed seven categories to help little ones understand the world around them: My Body, Creativity, Math, English, Emotions, Our World and Community.

As well as developing a fun range of icons and colour palette for each category we also developed a publishing format which included clear sign posting and skill identifiers. In addition to this we developed a bespoke font and category-specific character outfits, category patterns and supporting assets.